Jill McNair
The Center for Information and Study on Clinical Research Participation, USA
Title: Medical heroes science museum initiative: An innovative approach to patient education
Biography
Biography: Jill McNair
Abstract
There is a critical unmet need to raise public and patient awareness about the importance of clinical research participation. Studies show that public awareness and knowledge about clinical research is poor, particularly among children and young adults — our future study volunteers. CISCRP, a 14-year-old non-profit organization dedicated to educating patients and the public, has been developing a science museum exhibit custom tailored to raise clinical research literacy among this special community. Science museums receive more foot traffic each year than do sporting events and theme park attractions combined. And museums are widely regarded as one of the most effective ways to educate children and their families. This session explores CISCRP's science museum exhibit concepts-in-development, their rationale, as well as a national roll-out plan.